BIO

Michelle Campbell is a senior business development and management professional with experience in strategic business development and managing multi-million-dollar budgets. Her strategic planning and execution background, market analysis, and account management inform her mindful but competitive approach.

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Michelle is fueled by her passion for understanding the nuances of business development and operations. She considers herself a ‘forever student,’ eager to build on her academic foundations in business management and stay in tune with the latest industry standards through certifications and professional development.

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Her hunger for knowledge and determination to turn information into action has contributed to her most recent success at Paducah McCracken County Convention and Expo Center. There, she turned around the underachieving facility by increasing profitability by 42%.

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Meanwhile, she achieved record profit and increased sales revenue by 30% while leading P&L responsibilities of 7+million. At the same time, she was ensuring a work-life balance for her leadership teams. Michelle believes mindfulness in the workplace is key to success, a tenet she lives out through her interests in running, yoga, meditation, and paddle-boarding.

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Michelle is currently working as an executive director of an approximately 150k sq ft, full-service venue providing services to conventions, expos, and indoor sports and is always interested in a challenge.