top of page
1603758633684.jpeg

RESUME

Senior Business Development and Management Professional

EXECUTIVE DIRECTOR/OPERATIONS

Paducah McCracken County Convention Center
2017 - Present

  • Achieved record profit and increased sales revenue by 30% while leading P&L responsibility of $3+ million

  • Turned around underachieving facility by increasing profitability by 42%

  • Developing and directing organizational strategy

  • Drafting organizational policies and philosophies

  • Overseeing day-to-day business activities

  • Supervises operation of all departments and ensures community-wide compliance with governmental laws and licensing requirements as well as with company policies & procedures

  • Conducting performance reviews

  • Preparing comprehensive budgets

  • Reporting on revenue and expenditure

  • Engaging with community groups

  • Creating sound business plans

  • Coaching department heads

  • Overseeing financial accounts

DIRECTOR OF SALES AND MARKETING

Paducah McCracken County Convention Center
2015 - 2017

  • Increased sales by 44% and led to highest account retention

  • Create and implement strategic sales and marketing plans that successfully achieve business objectives

  • Identified public visibility opportunities and responded with targeted advertising and public relations initiatives

  • Monitor competitors' products, including relevant sales and marketing data

  • Develop an operating budget for the sales division that meets business goals

  • Use available data to accurately forecast sales and set appropriate performance goals

  • Complete market research and analyze results to adjust sales and marketing strategy for maximum success

  • Led prospecting, RFP development, pitching, negotiation, database management, and reporting of clients 

  • Develop and maintain positive relationships with key clients, including negotiating and closing on major contracts

  • Coordinated and executed multiple events with attendance of up to 2500 guests, managing vendor relationships, negotiating contracts, and staying within a strict budget. Received positive feedback from attendees and exceeded attendance goals for each event.

REAL ESTATE DEVELOPER/MANAGER

Campbell Downtown Properties
2005-2019

  • Scout land for projects

  • Renovate existing buildings

  • Manage construction details

  • Negotiate deals

  • Fund projects

  • Obtain permits

  • Attend public hearings to get public approvals

  • Oversee projects from start to finish

  • Dream up and execute real estate projects

  • Performed management of inventory and product sales for owned retail property in downtown Paducah and prepared presentations for meetings with critical stakeholders and government officials

  • Established relationships with local realtors and relocation specialists while acquiring and managing residential and commercial properties, tenants, and leases.

  • Teamed-up with architects, engineers and designers to establish design and development plans and oversaw construction process to ensure in-time and within budget project completion with $2M budget

  • Performed budgeting and financial analysis with pro-forma development and cash flow forecasts as well as

  • Diminished costs reviewed and qualified competitive subcontractor bids prior to contract execution

  • Met with clients, customers, and community members to identify business opportunities and source potential projects

ENDOWMENT CAMPAIGN
PROJECT COORDINATOR

First Community Development
2013 - 2019

  • Cultivated and expanded relationships with current and prospective donors, corporate investors, and stakeholders while leading all fundraising events, liaising with volunteers, and communicating with public, media, and the Board of Directors for a non profit

  • Prepared project documentation, facilitated meetings, and managed training initiatives for teams

  • Assisted in developing, implementing, and monitoring progress towards short- and long-term fundraising strategy and goals

  • Ensured adherence to project timelines and budget constraints and managed work streams for routine and special projects

INSURANCE AGENT COMMERCIAL/P&C LINES

Allstate and Independant Agency
2000 - 2007

  • Multi-Line Licensed Insurance Agent

  • Designs insurance plans and recommends coverages to clients 

  • Networking with existing clients, community leaders and business owners to generate referrals

  • Prospecting, soliciting, quoting and selling new accounts

  • Providing outstanding service and support to all customers

  • Identifies and develops insurance prospects and appropriate markets

LEADERSHIP EXPERIENCE & CERTIFICATIONS
Board Memberships:

 

  • ​​President, Paducah Hospitality Association (2023 - 2025)

    • ​Led strategic initiatives to enhance the association's impact and influence within the industry.

    • Collaborated with fellow board members to drive key initiatives aimed at fostering community engagement.

​​

  • ​​Treasurer, Paducah Hospitality Association (2020 - 2023)

    • Played a crucial role in fundraising efforts that supported the organization's mission.

    • Managed financial resources and budgets for the association's projects and events.​

  • Board Member, Paducah Area Chamber of Commerce (2023 - 2025)

    • Contributed insights and expertise to steer the Chamber's initiatives aimed at promoting local businesses.

Certifications:
​
  • Food Service Managers Certification

  • Certified Venue Professional

  • Paducah Chamber of Commerce Leadership Program, Class 32 (Year)

MY SKILLS

Committed to Your Needs

Business Development • Market Analysis • Strategic Planning & Execution • Process Redesign • Budgeting • Cash Flow Optimization • Relationship Management • Hospitality Management • Facility/Property Management • Profit & Loss Management • Risk Management • Performing Metrics • Cross Culture Training & Development • Corporate Communications • Employee Management • Opportunity Assessment • New Product Launch • Vendor Management • Customer Service• Recruiting • Human Resources • Sales • CRM • HR • Critical Thinking •

RESUME

Available for Download

MICHELLE CAMPBELL

Resume

MICHELLE CAMPBELL

Letter to Hiring Manager

bottom of page